If you are thinking about joining the home based business revolution, is this because you have been approached by someone explaining a way to freedom, to earn a fortune (most likely) or have you been searching the internet for such an opportunity (least likely).

97% of the population will continue with the status quo, because in part we are conditioned to do so, but also we know no different. You may not like your job, detest the commuting, feel undervalued and under paid, but will not do anything about it. This all changes when someone approaches you one day to either ask you to attend a meeting in a house or in some hotel to explain a great business opportunity. Curiously, you attend!

During and after that meeting, whether you were looking for something different or not, the seed has been planted. On one hand you are probably excited of the potential earnings that could be made and on the other questioning whether it is real. Doubt starts to set in once you start telling friends and family about a possible business opportunity that could possibly change your life.

The majority of us are first introduced to Ideas working From Home through a Multi Marketing Level Programme. The majority who start probably don’t go further than 6 months as sales are low, but expenses adding up. All though it is all made to sound easy, it is far from being the case. So is it a case the product or service is not good, there is more work than expected, the whole process costs more than expected, a lack of help and support or is it you?

Whatever your reason for starting and for quitting really comes back to where this all started – conditioning.

Ask an entrepreneur, a 3% leader how they made a business work, then you will get to the truth to what it takes to truly be successful. It starts with a goal, a vision, having passion, commitment, devotion, taking risks and yes – hard work. Oh, and they don’t give up! They believe they can do it and will do what they can to make it work.

If you seriously want to do something different then be prepared to change. It’s this change where most feel uncomfortable. You need to choose to be a leader today. Why a leader, because this has all the attributes to make you a winner. It’s not what you say, it is what you do

So how are you showing up today? It’s not about your product or service or your lack of sales techniques, but one of inspiring others to believe in what you believe.

My 10 year old son made a 3 minute video of a version of the Pirates of the Caribbean through his Lego set and recorded 5 of these on DVDs. He sold all 5 DVDs to friends making him around $7. Was his video that great? Regardless of this, people can view such videos for free on the internet. So what made the sale: the product or the person?

Never give up on your dream. Through your dream you need to aspire people. You need to be the person people are looking for. People are looking for a leader.  What is driving you? Stop thinking about making a sale and start connecting with people and great things start to happen.

‘Be who you are, say what you feel, those who mind don’t matter, those that matter don’t mind’

As marketers, as business owners, look at the leaders in the world who have taken a stand.

For someone to become a champion, they look at their daily routine. People don’t become champs in the ring, they are only recognised there. Jo Frazer once said he could map out a fight, but when the action starts, you are down to reflexes. This is where the daily workouts really show – your daily preparation. Even with natural talent, you will still need to train to become successful.

Work to get where you want to be then learn to stay there. It is not about how you play the game, but how you show up to play the game. Learn to grow and become someone you have never been before.

Leadership has many faces and can be complex. There are many definitions. Let’s keep it simple. Leadership is much about influence and inspiring. Everyday a person tries to influence other people. Leadership has an impact on the world. It’s through leadership people buy. Frustrations are all part of being in this space whilst you grow as a leader.

I want to wrap up this article with 4 steps in growing as a leader:

• You don’t know what you don’t know. In other words you are not aware.
• You know what you don’t know. This is the start. You become aware – conscious
• I grow and it starts to show. This is much about taking action with what you know. Making things happen
• Go with what you know. You are now in your stride. Automatic leadership.

Maintain the power of positive thinking. A person who thinks of a positive self reliance, optimism does magnify his position and releases power to reach his goal.

Never think the worst, take on the best. Expect the best. Become a leader and move forward to reach your vision and goals today.

We can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. I’m helping people to think positively about the future and how best use their time. I believe that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it or how. To me, it all starts with ‘why’.

My name is Gary Oakes and I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. Step 1 is to develop the passion and drive – set expectations. Step 2 is much about internet marketing techniques (free information). Step 3 provides an opportunity to work from home. The website is full of information and you will not see such valuable information contained all in one place and this is available to you. The journey starts by following this simple link to <a href="http://www.ideasworkingfromhome.com/">Ideas Working From Home</a> and see for yourself what you have been missing.

If there was ever a powerful message about succeeding in your business, then you need to discover your ‘Why’. Having recently heard a really inspiring talk by Simon Sinek, I can not impress upon you enough about how understanding ‘why’ you do the things you do will not only help with creating your own brand, but how to seriously be successful in starting a business from those Ideas Working From Home.

90% of businesses fail within the first 5 years. Generally what happens is in the fourth year the passion that got people started in the first place begins to fade and as a result one becomes less committed to the business leading to mediocrity.

Let’s explore this further as it comes down to how we make decisions. People soon learn how to do things, i.e. marketing, but not why they do it. Why do you get out of bed? Why does your business exist? Again the searching ‘why’ question.

‘Why’ is linked to your passion and is helpful when prospect marketing. You need to have your ‘how’, ‘what’ and ‘why’ in balance to be passionate; to be consistent in what you do. Let people see what you believe then these people know who you are hence will follow you. Successful marketers make that connection with people because they believe in what they do due to knowing why they do what they do.  

For instance, Tiger Woods, the famous golfer, no longer knows who he is because he lied. It’s an interesting human behaviour – why people do what they do.

There are two ways to influence human behaviour; by manipulation or by Inspiration.

If you drew a target with three circles, the outer circle is your ‘what’, the middle circle your ‘how’ and in the middle circle your ‘why’. Starting from the outside, the ‘what’ you do is self evident, ‘how’ you do it is also clear, but very few actually know ‘why’ you do it.

Think about Apple computers for a minute. They could advertise like this:

“We make great computers”. “They are beautifully designed and easy to use”. Want to buy one?

But Apple actually market like this;

“Everything we do we believe is challenging the status quo. We believe in thinking differently in the way we challenge the status quo by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers” Want to buy one?

The latter ad starts with the why, then the how and finishes with the what! See the difference? Just simply reverse the order. This is based on that people don’t buy what you do, but why you do what you do.

The ‘why’ is your belief. ‘How’ are the actions behind your beliefs? ‘What’ is the result of the actions?

The things we say, the things we do, the products we sell, the services we offer all need to be congruent.

We are successful as the human race because we are social animals. We have the ability to form communities and cultures. What is a company? A company is a group of people with a common set of values and beliefs. If you don’t talk about what you believe then why should anyone join your community, company or your Home Based Income Opportunity?

When people come together with a common set of beliefs and values, a remarkable thing happens. Trust is formed! Trust is the foundation. If people don’t trust you then they will not take risks. With trust, people are prepared to go and explore. If they fail, they are more likely to try again. How many times have you done something based on trust?

If you don’t have trust in your organisation, then you cant’ innovate and grow. People will not look out for you. Trust brings stability.

The most basic desire on the planet is to feel like you belong. Every decision we make is a piece of communication that tells the outside world about who we are. This is important because we look for others who believe in what we believe – to share our values, share our beliefs so as to form trust.

If a company is clear why it exists and disciplined in how it does it, consistent in what it does, everybody on the outside will believe what you believe. They just feel you get them and they get you.

You can go out and tell people the features and benefits of your product – the facts and figures and how you are better than your competitors. People can understand vast amounts of complicated information. However, this does not drive behaviours. Talking about what you believe drives behaviours. This is why you can not ask the customer why they chose you because the part of the brain that controls decision making does not control language.

People will make a decision to buy off of you if it feels right. The part of the brain that makes decisions also has feelings. Trust and loyalty are feelings. It’s loyalty that will make you successful – not the mass market place. Customers choose you because they believe in you.

This is only a taster of what Simon has to say. If you want to make those sales or want to generate Home Business Leads by being inspiring then you really need to listen to what Simon has to say. You will truly be blown away and it will change how you approach your business.

My name is Gary Oakes and I know we can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. I have a website full of information focusing on starting a business at home, marketing a business as well as providing some home based business opportunities. I’m helping people to think positively about the future and how best use their time. I believe that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it or how. To me, it all starts with ‘why’.

I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. Step 1 is to develop passion and drive – set expectations. Step 2 is full of free information to help anyone market on the internet. Step 3 provides an opportunity to work from home. You will not see such valuable information contained all in one place and this is available to you. The journey starts by following this simple link to Ideas Working From Home.

It does not cost you anything to view the free material, and you never know this might be the very thing you are looking for.